Result description
AI-Powered roadmap for the Meat & Sauce transition (BE, DE, NL).
This project delivers a strategic behavioural framework for the meat and sauce sectors. By leveraging AI-driven natural language processing to analyse the “in-the-moment” food choices of 1,400+ participants, we have identified the dominant mindsets driving the shift toward flexitarianism, clean-label sauces, and responsible sourcing. This result provides B2B suppliers and SMEs with the market intelligence required to lead the protein transition, ensuring that healthier and more sustainable “centre-of-plate” options are both culturally relevant and commercially viable.
Addressing target audiences and expressing needs
- We are sharing our knowledge
- Collaboration
Navigating the protein and nutritional transition. The meat and sauce category is the “centre-of-plate” anchor for millions of Europeans, yet it faces unprecedented pressure from the EU Green Deal and Farm to Fork objectives. There is a critical tension between deep-seated cultural traditions and the urgent requirement for a more sustainable, health-conscious food system.
- Others/ No specific audience
- Research and Technology Organisations
- Academia/ Universities
