Result description
The BIOTRAILS Serious Game is an interactive, gamified learning tool designed to raise awareness of how consumption choices impact biodiversity. Through a three-stage structure, citizen-science data collection, immersive gameplay, and post-game reflection, the tool fosters behavioural change by linking everyday decisions to real-world sustainability outcomes. It enables players to explore four BIOTRAILS value chains through scenario-based challenges, quizzes, and feedback loops that reveal trade-offs and ecological implications.
The Serious Game translates complex biodiversity challenges into accessible and engaging gameplay. It uniquely integrates citizen-science data, behavioural analytics, and gamified learning to both educate users and generate insights into users’ attitudes toward sustainability. Its modular architecture allows easy adaptation to new value chains or thematic areas, offering organisations a ready-to-use, customisable tool for awareness raising and behavioural change campaigns.
Addressing target audiences and expressing needs
- To raise awareness and possibly influence policy
- Students (secondary, university)
- General public and youth groups
- Journalists, communicators, influencers
- Educators, trainers, NGOs
- Municipal & regional actors (for awareness raising)
- EU and Member State Policy-makers
R&D, Technology and Innovation aspects
The Serious Game addThe Serious Game is highly replicable by design. It is built on a modular and scalable architecture that allows the same core game mechanics, data pipelines and quality standards to be reused across different value chains, sectors and geographic contexts. Content, scenarios and datasets can be easily adapted to reflect local biodiversity challenges or sector-specific dynamics without changing the underlying system. This enables consistent delivery of the same high-quality product across multiple markets, supporting reliable replication at scale.
