The BIOTRAILS Serious Game is an interactive, gamified learning tool designed to raise awareness of how consumption choices impact biodiversity. Through a three-stage structure, citizen-science data collection, immersive gameplay, and post-game reflection, the tool fosters behavioural change by linking everyday decisions to real-world sustainability outcomes. It enables players to explore four BIOTRAILS value chains through scenario-based challenges, quizzes, and feedback loops that reveal trade-offs and ecological implications.

The Serious Game translates complex biodiversity challenges into accessible and engaging gameplay. It uniquely integrates citizen-science data, behavioural analytics, and gamified learning to both educate users and generate insights into users’ attitudes toward sustainability. Its modular architecture allows easy adaptation to new value chains or thematic areas, offering organisations a ready-to-use, customisable tool for awareness raising and behavioural change campaigns.