Result description
GoOpti has developed a system of smart organization of passenger transportation that makes travel affordable and efficient by using dynamic pricing and innovative reservation systems that pool people in vehicles based on their departure time flexibility and routing preferences. The innovation uses smart revenue management pricing based on self-learning probability models, which allows to execute the transportation profitably also on routes with scarcer demands and therefore poor connectivity.
Additionally, by providing better connections and making routes profitable also on medium and longer distances, it contributed to reducing the number of private vehicles on the road and thus carbon emissions.
- Developed and validated regional DRT as a basis for scalable expansion;
- Hub established in adjacent market (Italy) with 29 profitable routes;
- Data architecture established that enables decision making (expansions strategy, termination of unprofitable routes, pricing policy changes, launching of new products);
- Scalable IT system with data-driven and smart transport solutions for building a profitable multilocal marketplace;
- Developed a franchising business model;
- Updated Go2Market strategy
Addressing target audiences and expressing needs
- Grants and Subsidies
- Business partners – SMEs, Entrepreneurs, Large Corporations
- Expanding to more markets /finding new customers
GoOpti operates as a franchise business model; the main potential users are business owners and transport companies in small to mid-sized cities with relatively poor connections with the nearby airports and with the neighboring cities. Considering potential new markets, the most promises for a service expansion are in Eastern Europe, where there are larger issues with public transportation, but our scheme could be easily transferred in Western European countries as well.
- Others/ No specific audience
- Public or private funding institutions
- Other Actors who can help us fulfil our market potential
- Private Investors
Result submitted to Horizon Results Platform by GOOPTI INTELIGENTNE TRANSPORTNE RESITVE DOO
