The first concept of the tool was created within the EU FP7 funded ECsafeSEAFOOD project. The latest version, created as part of the EU H2020 SEAFOODTOMORROW project, has been extended to be more representative of seafood products eaten in all European Union Member States. It incorporates a wider range of information, including standardised nutrient data, chemical pollutants and sustainability data. FishChoice calculates nutritional recommendations on an individual basis per user profile, according to the latest recommendations from the European Food Safety Authority (EFSA). Pollutant level indications are based on scientific literature and include priority and emerging contaminants. In addition, the sustainability of seafood consumption has been introduced as a new pillar of the tool. Based on the Good Fish Guide from the Marine Conservation Society (MCS), FishChoice provides recommendations to users about how choosing sustainable seafood can help preserve the marine environment.
Addressing target audiences and expressing needs
- We are sharing our knowledge
Our target end-users are consumers, seafood industries and nutritional experts.
FishChoice was designed primarily for consumers, specifically those with concerns about the benefits and risks associated with fish and seafood consumption.
We would be interested in obtaining feedback from users to determine whether the information and search format are specific, meaningful, relevant, readily understood, comprehensive, whether all species are available as expected for a given country etc. To facilitate such feedback, we have included a 5-star score and text box.
- Others/ No specific audience
R&D, Technology and Innovation aspects
The web-based tool and smartphone app are available for use.
A potential area for further research and development based on this eco-innovative tool would be the integration of a seafood identification tool whereby users upload a seafood image and the tool automatically outputs information (nutrients, contaminants and sustainability).
