Result description
Through this qualitative study the Consumer Observatory sets out to understand current consumer perceptions and knowledge of regenerative agriculture, which elements of regenerative agriculture consumers find most appealing and how can regenerative agriculture become more widely sought after by consumers. The data was collected from 81 respondents in the Citizen Participation Forum, an online community with around 300 members from 17 countries.
Addressing target audiences and expressing needs
Our needs are
- To raise awareness and possibly influence policy
We specifically need / are looking for
We would like to stimulate consumer demand for regenerative agriculture products by applying the seven recommendations included in the report.
Target audiences
- EU and Member State Policy-makers
- International Organisations (ex. OECD, FAO, UN, etc.)
- Academia/ Universities
Result submitted to Horizon Results Platform by EIT FOOD
