Result description
-Europeans are neither opposed nor fully convinced of Biotech Act: almost half remain neutral, with smaller groups supportive or sceptical
-Support is highest among younger, urban and sustainability-minded citizens
-The Biotech Act can earn broad public backing if it demonstrates real impact, distributes benefits fairly and communicates its progress clearly
-Acceptance depends mainly on four factors:
-Perceived effectivenessof the Act in addressing food challenges
-Fairness towards consumers, farmers and small businesses
-Trustworthiness of EU institutions
-Whether it feels urgent and necessary
Addressing target audiences and expressing needs
- To raise awareness and possibly influence policy
Consumer Observatory wants to help EU policymakers and national government representatives understand how to shape, implement and communicate the upcoming Biotech Act in a way that optimises public support.
- Public or private funding institutions
- EU and Member State Policy-makers
- International Organisations (ex. OECD, FAO, UN, etc.)
