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Expected Outcome
- Stärkung des Bewusstseins der Verbraucher für nachhaltige und zirkuläre Entscheidungen
- Anleitung für Behörden und die Zivilgesellschaft zur Förderung des nachhaltigen Konsums
- Stärkung des Wissens über zirkuläre Systeme bei den Wirtschaftsakteuren
- Verringerung des ökologischen Fußabdrucks und der Treibhausgasemissionen
- Entwicklung von Erzählungen, um Verbraucher für nachhaltige Produkte zu gewinnen
Scope
- Übergang zu einer Kreislaufwirtschaft, um den Druck auf die natürlichen Ressourcen zu verringern
- Befähigung der Verbraucher zu nachhaltigen Entscheidungen
- Schließen der Lücke zwischen Verbraucherbewusstsein und -verhalten
- Entwicklung von Strategien zur Förderung nachhaltiger und kreislauffähiger Produkte
- Auseinandersetzung mit territorialen und geografischen Verbrauchsmustern
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